Animoca Brands in partnership to amplify Cool Cats IP in Japan

Animoca Brands Japan, San FranTokyo by KLKTN and Cool Cats Group LLC have deepened collaborative efforts to accelerate the expansion of Cool Cats into the Japanese and anime market.

Strengthening the strategic partnership, Animoca Brands Japan has purchased equity shares of Cool Cats Group LLC and San FranTokyo has purchased NFTs of all three of Cool Cats collections from the secondary market.

“Cultural exchange”

"This partnership is more than just about business growth," said Animoca Brands Japan CEO Daisuke Iwase.

"It's about cultural exchange, understanding and tapping into the essence of what makes Japan's digital and artistic realm so globally appealing.

"Animoca Brands Japan together with San FranTokyo are excited to create more opportunities for the Cool Cats IP to grow.”

Strategic initiatives

This strategic partnership highlights the global recognition and potential of Cool Cats.

Some of the strategic initiatives set to launch under this collaboration are:

Cool Cats manga - Venturing into the heart of Japanese culture, the trio will collaboratively produce a Cool Cats manga one-shot or yomikiri, merging the world of Cool Cats with Japan's storied manga tradition, to be written and illustrated by a Japanese manga artist.

Collection acquisition - San FranTokyo has acquired a number of Cool Cats, Shadow Wolves and SideKX NFTs for its treasury.

Along with building IP around Cool Cats’ main characters Blue, Chugs, Ardi and Jo, these new additions provide important material to ensure any new stories told will honour the original source IP.

Brand expansion - Efforts from Animoca Japan and San FranTokyo will focus on growing Cool Cats IP through various channels in Japan.

Furthermore, Animoca Brands Japan and San FranTokyo will help forge new relationships for Cool Cats with some of Japan’s most prominent organisations in entertainment and IP. This will include pursuing initiatives ranging from traditional merchandising and licensing opportunities to collaborations with other officially licensed IPs, to creating Vtuber content with Cool Cats IP.

Integration with San FranTokyo - Exciting prospects lie ahead with plans to potentially weave the Cool Cats IP narrative into the city of San FranTokyo. Initiatives encompass interactive efigurine drops, aligning marketing efforts with iconic Japanese IPs, and more.

Animoca Brands Japan, San FranTokyo and Cool Cats view the strategic partnership as a fusion of cultures, ideas and visions aiming to captivate and cater to global and local audiences.

New partnership

"We are so excited for the new collaborative partnership to develop strategic new ways for Cool Cats to engage with and inspire new audiences in Japan and beyond," said Cool Cats founder Clon.

"Community is in everything Cool Cats represents, so we want to be inclusive and welcoming to new fans all around the world."

“It’s visionary”

"Our partnership with Cool Cats and Animoca Brands Japan is more than strategic — it's visionary,” said San FranTokyo co-founder and co-chief operating officer of KLKTN, David Taing.

“We're converging worlds, styles, ideas, industries and technology to bring forth new levels of collaboration much needed in Web3.

“Our dedication to both Japanese and Web3 IP is unwavering, and together with Animoca Brands Japan, we're forging a path that will continue to work tirelessly to move the needle forward for Web3.”